HQ By Rove is the first standalone hospitality-branded office development in the Middle East, delivered through a partnership between IRTH Group and Rove Hotels. The 414-unit tower in Business Bay brings hotel-style amenities and a lifestyle-first philosophy to commercial workspace, with fully furnished modular offices designed to accommodate teams of all sizes. Three distinct asset classes — retail, office, and gymnasium — are integrated within a single purpose-built structure.
Location & connectivityPositioned in Business Bay, the project offers panoramic views across Downtown Dubai and the Dubai Canal, placing occupants within one of the city's most active commercial corridors. The area provides seamless access to Sheikh Zayed Road, the Dubai Metro, and the broader Downtown Dubai ecosystem. Surrounding infrastructure supports both client-facing businesses and fast-growing startups.
Payment planPayment plan details have not been disclosed at this stage; prospective buyers should contact the developer directly for current terms. With 411 office units in the tower and 16 currently available, demand is expected to be selective. Starting prices for office units are from AED 3.3M.
Investment angleHospitality-branded commercial space remains a nascent but rapidly expanding segment in the Gulf, and HQ By Rove is currently the only product of its kind in the region. The Rove brand affiliation brings a recognisable hospitality standard to the office category, potentially supporting premium rental yields and strong occupier retention. With handover targeted for Q1 2029, investors have a multi-year window ahead of delivery.